S.O.S began working in the UAE in 2006 when development in Dubai, and the rest of the Middle East, was only in the early stages of major development and today, Dubai has emerged as a global city and a business hub. Although Dubai’s economy was built on the oil industry, currently the emirate’s model of business, similar to westernised countries, drives it main revenues from tourism, real estate and financial services. Dubai has recently attarcted world attention through many innovative large construction projects and sports events.